Released on: August 12, 2008, 7:13 am

Press Release Author: Mayank Kumar

Industry: Biotech

Press Release Summary: Isogen Biosolutions B. V. has rebranded itself as Ocimum
Biosolutions B. V. The aim of the rebranding exercise is to tap the emerging
opportunities and need for globalized solutions in Genomics. This represents a
significant milestone in company's history as the company hones its position as the
premier integrated global genomics solutions provider.

Press Release Body: Synthetic DNA oligonucleotides now have wide spectrum of
applications ranging from being used in fundamental research, as diagnostic reagents
to discovery of pharmaceutical compounds.
The organization derives its name from Ocimum sanctum, which is considered to be an
allude to purity. The value it brings to the medical world captures the essence of
all genomes and species, which has made so much of a difference to the post-genomic
era. Ocimum provides quality solutions spanning across the genomics space and
partners with global organizations in the pursuit of improved and affordable
healthcare.
"We now partner with global organizations and groups in their discovery endeavors
from as early as basic research all the way up to clinical validations and target
discovery. This announcement signifies our wide repertoire of offerings in genomics
space. This makes it an integral part of our genomics business model," says Anuradha
Acharya, CEO of Ocimum Biosolutions.
Ludwig Winzer, Managing Director, Isogen Biosolutions B.V., says "With this
re-branded image, we would like to communicate the wide range of benefits and
solutions we now offer to the large scientific community, who over the years have
known and trusted Isogen Biosolutions for their DNA oligonucleotide needs."
Ashwin Sivakumar, Ph.D., Director of Marketing and Outreach, says "With Brand Ocimum
and the recent acquisition of Gene Logic's Genomic division, we now present more
than a decade of experience in the genomics space. We would also like to announce
the launch of our new dedicated QUTE T oligonucleotide website and ordering portal."


About Ocimum Biosolutions:
Ocimum Biosolutions is a leading integrated genomics company providing comprehensive
genomic reference databases, life science lab information management solutions,
GLP-compliant microarray services and essential research consumables. Over 2/3rd of
the top 25 pharma companies, leading research institutes and emerging biotech
companies worldwide have chosen us as their preferred outsourcing partner and
utilize our expertise for understanding underlying mechanisms of diseases, discovery
and prioritization of gene targets and biomarkers.
We are a preferred outsourcing partner for providing integrated biorepository and
genomic services for several global pharmaceutical companies. Our global
infrastructure, standardized procedures, capacity, expertise and highly skilled
staff support drug development programs from pre-clinical target development and
toxicogenomic assessment to clinical biomarker identification and patient
stratification. In creating the world\'s largest commercial gene expression databases
- BioExpress® and ToxExpress®, we have developed expertise and capabilities that are
unparalleled in the genomic services industry. Our Specialty LIMS solution,
BiotrackerT caters to the growing needs of core labs in global companies and
research centers involved in Life Science Research. We provide multiple
GLP-compliant platforms for gene expression and SNP genotyping data generation. We
also provide full biorepository and genomic services support for the Genetic
Alliance, which is an umbrella organization representing 600 genetic advocacy
groups. Besides providing the physical infrastructure for storing thousands of
biological samples, we provide services to assist sample accrual, IRB approvals, CRO
training, sample collection, clinical data capture and management.
For more information, please visit www.ocimumbio.com

Web Site: http://www.ocimumbio.com

Contact Details: Mayank Kumar
Alliances and Outreach,
Ocimum Biosolutions
+91 40 66627200
mayank.k@ocimumbio.com